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When we mention the term “private banking”, a service exclusively designed for large fortunes often comes to mind. Although it requires high net worth, what really defines it is the personalised service and the comprehensive expert management.
This article offers an introduction to what we mean by private banking, together with its main benefits and the services and products it includes, using the Creand model as a point of reference.
1. What is private banking?
Private banking is a service that specialises in the global management of an individual’s or a family’s assets and investments, focusing on personalised investment strategies and wealth solutions tailored to the goals and context of each particular client.
Users of this service must have a minimum volume of savings or investments (which varies, depending on the institution) and, in exchange, they receive a customised service, with exclusive access to a private banking manager and a dedicated team that provides them with ongoing support, as well as specific products and services.
2. What is it for? The benefits of private banking
The main value of private banking lies in the global and proactive advice provided, which is designed to protect, preserve and increase the assets with a long-term vision.
Its main benefits include:
- Personalised financial planning: A plan is drawn up on the basis of an individualised analysis of the client’s situation, taking into account his/her goals, time horizon and risk profile.
- Investment management: Institutions offer different investment instruments, ranging from funds to more alternative and personalised solutions, in accordance with the client’s profile and expectations.
- Diversification and access to exclusive products: In order to reduce the risk and improve the performance, the portfolio is spread across different types of assets, sectors and markets.
- Fiscal and inheritance planning: Support is provided for legal and fiscal issues and the preparation of asset transfers.
- Long-term relationship of trust with the client: One of the greatest assets of private banking is the relationship of trust between the client and the asset manager, which evolves over the years and adapts to changes in staff and the market.
3. Specific products and services: Creand
Creand excels in Andorra in terms of its long-standing tradition and private banking expertise. Its model is based on expert advice geared towards building tailored solutions.
Main services:
Advice on investment portfolios
The client makes the decisions but receives ongoing support, with studies on the evolution of the financial markets and investment proposals suited to his/her profile.
Discretionary portfolio management
The client delegates the asset management to a specialised private banking team, which acts in accordance with a customised plan.
Advice on global assets
For complex assets (movable and real property, derivatives, businesses, etc.).
Receipt and transfers of securities orders
Designed for active investors who wish to make decisions on their own account and gain access to a wide range of products.
Private equity
Investments in alternative assets that are decoupled from the financial markets so as to diversify portfolios through partnerships with renowned managers.
Scale Lab Andorra
A pioneering fund that invests in technological and scalable startups (fintech, health, sustainability, etc.) that are undergoing growth. It offers access to proven projects with an economic impact on the country.
Other value-added services:
- Information on fiscal and inheritance planning: With a legal and fiscal vision.
- Access to international markets: Alliances and global operations pave the way to investments all over the world.
- Investments with an impact and sustainability (ESG): Integration of environmental, social and good governance criteria into the proposals.
- Institutional investment vehicles: Structured funds for institutions and professional investors with global needs.
- Innovation Hub: A meeting point that connects companies from the country with startups to pool knowledge and overcome strategic challenges.
4. Is private banking for me?
Maybe you’re wondering whether you can avail yourself of this service. The key isn’t just the amount of capital, it’s also the willingness to receive professional and personalised support for your asset management.
If you have a certain volume of savings and you want to:
- Optimise, protect and increase your assets
- Get a long-term vision
- Receive an individualised expert service
… private banking may be the best solution for you.
Creand’s model banks on:
- Customisation and flexibility: The strategies are adjusted to the environment, not standard solutions.
- Specialised teams: A multi-disciplinary service with a single point of contact to guarantee consistency and clarity.
- Rigorous asset protection: Thorough analysis and prudent decision-making criteria.
- A price scheme linked to results: Focused on creating real value for the client.
Private banking is designed for people who appreciate a personalised service, expert management and long-term planning. Creand combines local grounding and global connections to offer a proposition based on trust, knowledge and a vocation of service.
Opening up this door can mean making more informed and secure decisions about your financial future.
Contact Creand (phone +376 88 88 88 or WhatsApp +376 32 08 88) to receive personalised advice and find out how you can manage your assets in a comprehensive manner.
